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For a medical practice, the “sales cycle” is fundamentally different from any other industry. You aren’t selling a commodity; you are asking a person to trust you with their [...]

At Highway Media in Canton, Michigan, we’ve had this conversation with a lot of businesses. Some are trying to build content internally. Others are thinking about whether to outsource video [...]

Our team at Highway Media spends a lot of time watching how businesses respond to video and how audiences react to different types of content. Some trends fade quickly. Others change the way [...]

At Highway Media in Canton, Michigan, one of the most common things we hear after a commercial shoot is, “I didn’t realize how much planning went into this.” Most people see the cameras, lights, [...]

Public relations activities aim to achieve maximum visibility through the execution of various activities, which include press releases and announcements, together with media coverage. All of [...]

At Highway Media in Canton, Michigan, we believe every small business has a story worth sharing—and video is the most powerful way to tell it. Why Small Businesses Need Video In today’s [...]

Most businesses don’t have a visibility problem. They have an attention problem. You might already be posting consistently, showing your work, and trying to stay active. But if your content [...]

Most businesses think drone videos are just about getting a few aerial shots and adding them to a project. We’ve seen that approach many times. It looks good for a few seconds, but it doesn’t [...]

At Highway Media, we’ve seen this play out over and over again. Businesses invest in video marketing, put out good-looking content, and still don’t see results. Not because the video doesn’t [...]

People​‍​‌‍​‍‌​‍​‌‍​‍‌ tend to forget really fast what they read or hear. And if you have ever tried to explain something crucial to your team or your customers, you must already be aware of this [...]